Gap Denim Campaign

Gap Denim Campaign

JBS ideated and executed a denim campaign that captures the essence of Gap’s New Generation by keeping true to the characteristics that are core to the brand—optimism, confidence, and authenticity. JBS developed a campaign of videos and stills to leverage Gap’s social channels by way of a carefully selected cast of unique characters that embody the energy of the New Generation of Gap.

Client Gap
Date SS16
Creative Direction Jen Brill Studio
Photographer Clara Balzary
Director Curfew
Stylist Alex Harrington
Makeup John McKay
Hair Ramsell
Casting Shay Nielsen