Nike 45 Grand
JBS conceptualized and created a community space that embodies the pinnacle expression for Nike Women. Through the lens of innovation, creativity and sport, JBS worked in collaboration with architect Rafael de Cárdenas to realize 45 Grand. The expansive and impeccably designed space was equipped with a training facility, showroom versatility, and event capacity for programming. JBS worked to connect and amplify the authenticity of Nike storytelling, evoking a lifestyle and culture of sport, fitness, and style.