Nike Womens Seasonal Preview

Nike Womens Seasonal Preview

JBS created an experiential space that inspired long lead coverage and promotion of Nike’s updated line of sports bras. JBS worked in tandem with Storey Studio to design and execute an immersive experience to showcase the new look of sport for women. The installation incorporated shaped cutouts and contrasted materials to highlight design elements from the collections in order to sustain a visual and physical link within the space.

Client Nike
Date FAHO 14
Creative Direction Jen Brill Studio
Design Storey Studio