Proenza Schouler <br> PSWL

Proenza Schouler
PSWL

JBS strategized and executed campaign creative and marketing strategy for Proenza Schouler’s White Label collection launch. Bringing in an eclectic group of collaborators, JBS created a wealth of assets that helped to launch and sustain the PSWL brand.

Client Proenza Schouler
Date SS18
Creative Direction Jen Brill Studio
Photographers Hanna Moon
Matt Jackson
Ricky Saiz
Directors Gillian Garcia
Mark Gonzales
Stylists Julia Sarr Jamois
Matt Holmes
Haley Wollens

Lookbook by Hanna Moon
Julia Sarr-Jamois, Stylist
Lauren Nikrooz, Set Design
Susie Sobol, Makeup
Tamara McNaughton, Hair

Still Lifes by
Matt Jackson

Chloë by Ricky Saiz and Haley Wollens