Proenza Schouler <br> PSWL FW18

Proenza Schouler

JBS ideated and executed campaign imagery for the second season of Proenza Schouler's PSWL. For the latest PSWL delivery JBS commissioned photographer Clara Balzary to shoot Coco Gordon Moore and Sonic Youth's Kim Gordon. The intimate campaign images capture the mother/daughter duo on a sunny day at the beach.

Client Proenza Schouler
Creative Direction Jen Brill Studio
Photographer Clara Balzary
Makeup Sandy Ganzer
Hair Ramsell
Casting Greg K.