Proenza Schouler x PPNYC

Proenza Schouler x PPNYC

JBS created imagery and video assets for Proenza Schouler’s Fall/Winter 2017 collection. In consideration of the current political climate, JBS manifested a poignant and meaningful campaign by creating a PSA in partnership with Planned Parenthood NYC, calling upon models, musicians, sex educators, and artists to speak on the importance of the institution.

Client Proenza Schouler
Date FW17
Creative Direction Jen Brill Studio
Director Harley Weir
Stylist Camilla Nickerson
Makeup Thomas de Kluyver
Hair TIna Outen
Set Design Matt Jackson
Casting Greg K.
DP Julian Kapadia